GroupM partner with Catalyst VR to create Virtual Reality Experience as part of innovative Recruitment Campaign

GroupM is the world’s largest media investment group and parent company to agencies including Mindshare, MEC, MediaCom and Maxus employing over 10,000 people globally.

As part of their yearly graduate recruitment programme, the M Grad Programme, GroupM partnered with Catalyst to develop an innovative Virtual Reality campaign that would take potential recruits on a tour of of their local agency offices.

“The M Grad virtual reality experience gives graduates the chance to immerse themselves in GroupM’s iconic offices and experience the organisation’s culture, values and ways of working without having to step foot inside their actual doors.” Jessica Gilroy, Client Services Director.

Catalyst set up the activation using their custom made VR station which saw hundreds of graduates participate over the course of the event.

The Virtual Reality Experience was created to give graduates the chance to experience a ‘day in the life’ at the dynamic GroupM agencies. High Definition 360 Video allows the viewer to explore the offices as if they were there.  Users can look in any direction and feel like they are part of the organisation – a key part of the program which could only be delivered using virtual reality.

Over 300 minutes of high definition Virtual Reality footage was captured from dozens of camera locations around the GroupM Offices in Sydney using Catalyst VR’s 360 video cameras and proprietary rigging. Virtual Reality animation, editing and sound was then completed at Catalyst VR’s animation studios in Sydney and the UK.

The Virtual Reality experience was first featured at Mumbrella360 where visitors could view the GroupM 360 videos using Samsung Gear VR headsets. The videos were also shared online and on Social channels giving people from around the globe the chance to experience what it’s like to work at GroupM.

Using new 360 video features on Facebook and Youtube, users can view the full GroupM videos. On computers, users click and drag with their cursor. On mobiles they can drag with their finger or turn their device – as they move around the 360 video will follow.

Web links;
Maxus 360 video;
Mindshare’s 360 video;

Group M Maxus Youtube