Sprite embraces virtual reality to help viewers experience #NeedaSprite

Catalyst partnered with Coca-Cola South Pacific to launch their first ever 360 video advert across their digital and social channels as part of their latest Sprite campaign #NeedaSprite.

The campaign from McCann Worldwide, was developed to maximise the immersive nature of VR and engage viewers in a journey into a virtual Sprite world featuring 8 bit arcade characters and internet references.

View the Sprite VR World video here;  www.facebook.com/SpriteAUNZ/videos/589667744567162/

The video and VR animation for Sprite VR World was created by CatalystVR using the latest 360 video filming and production techniques;

“The Sprite VR World project challenged the team to bridge the gap between the film and computer game mediums using the latest technology in 360 visual effects. The seamless transition from 360 video through a VR headset into a VR game world is something we have not seen before and creates a really unique experience for the viewer.”  Theo Majendie, Creative Director, CatalystVR

Launched across Youtube and Facebook, Sprite VR World 360 has had a huge response with sharing and engagement already higher than other traditional videos.

Responses and comments are unlike those usually seen for adverts – Sprite VR World generated a huge positive reaction from viewers showing the influence and impact 360 videos can have on an audience.

Sprite VR World has also shown that 360 video enables brands to engage viewers for longer – viewers of 360 video want more time to explore and discover the 360 environments. Typical online ads are 15 seconds – the Sprite VR World is over a minute!