The Sydney Sixers were one of the first sporting teams in Australia to tap into Virtual Reality to increase fan engagement, launching their 360 Degree Match Day Experience last season. After posting their 360 videos on Facebook, shortly after the social network enabled 360 video playing, they saw a huge response from fans with over 10,000 views in the first 24 hours.
For the sixth season of the Big Bash League the Sydney Sixers have taken it a step further developing a Virtual Reality campaign that lets fans experience the adrenalin of facing a fast bowl from Australian and Sydney Sixers Fast Bowler Josh Hazlewood or Sydney Sixers WBBL Captain Ellyse Perry.
As part of the campaign, Sydney Sixers partner BMW Sydney, used new VR Station technology from Catalyst VR, to create an interactive experience for Fans at the Sydney Cricket Ground. Big Bash Fans could use the latest VR headsets to face a bowl from either Josh or Ellyse. The VR Station also included live screens which showed other fans exactly what participants were viewing. The VR Station was hugely popular and with the Sydney Sixers drawing record crowds again for BBL06 thousands of fans participated.