Vinta Rolls out AR Augmented Reality Experience in Centres for Easter

Vinta a leading private integrated property group Group is launching a new 3D Augmented Reality experience at two of their shopping centres in Australia this Easter. Hoppy the Easter Bunny is set to star in the pilot of the augmented reality (AR) campaign being rolled out at The Strand at Coolangatta on the southern Gold Coast and Marketplace Gungahlin in Canberra.

From 1 – 23 April, 2017, shoppers can bring Hoppy to life throughout the centre by downloading each centre’s exclusive free app – “Snap Hoppy” at The Strand and “Hoppy Days” at Marketplace. The AR campaign aims to engage visitors to each centre with an entirely new and exciting experience while they shop and has been designed by Sydney-based Catalyst VR.

“The locations of Vinta’s shopping centres are the perfect setting for app-based ‘retail-tainment’,” said Gabriel Howard, Head of Production, Catalyst VR.  “Augmented Reality is exciting new technology that is now accessible to anyone via a smart phone or tablet. AR enables a user to enhance their reality by viewing animations and effects through the inbuilt camera in their device.”

“Shoppers will only need to download the free app onto a smartphone or tablet and then get hunting. The fun starts when the Easter Bunny leaps out of his hole from a floor sticker and then show off his funky dance moves. At CatalystVR, we’re excited to be using this immersive technology to make shopping more fun for families giving everyone the chance to meet the Easter Bunny.”

The game is compatible with all handheld devices, is downloadable from the device app store and does not need Wi-Fi to run. By sharing their photos with Hoppy on social media with the unique centre hashtag, shoppers will go in the draw to win a $200 gift card to spend at the centres.

The “Snap Hoppy” and “Hoppy Days” apps are available to download for free on the Apple Store and Google Play.

Print the AR Targets below or simply point your phone at the screen – the app should detect the targets and Hoppy will jump out of the screen!