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AFL Augmented Reality

AFL Augmented Reality Development


Facebook recently launched their new augmented reality features, with campaigns by Nike and Michael Kors, to showcase how AR can increase engagement and (branded) content sharing.

Now the AFL have embraced augmented reality, using the Facebook camera to help fans support their favourite team in the 2018 AFL Grand Final.

VIDEO: The AFL launches AR effects developed by Catalyst for the 2018 Grand Final  

The AFL takes fan engagement to the next level with augmented reality effects developed by Catalyst

The AFL’s augmented reality effects were built by Catalyst’s Augmented Reality Studio, using the latest face mapping technology. Catalyst are at the forefront of developing augmented reality, creating immersive content and experiences across social media, apps and interactive activations.

“We’re now able to create AR games, effects, face masks and even capture data, which opens up so many exciting options for Augmented Reality ” Gabriel Howard, Creative Director Catalyst.

To try the AFL augmented reality effects click the below on your mobile;


View the video on the AFL AR Masks https://youtu.be/PVEHLAIodf0


Below: The AFL increase fan engagement and content sharing using augmented reality effects for the West Coast Eagles and Collingwood Football Club.

Below: AFL fans use Facebook’s augmented reality features to show support for their club using the AFL Grand Final effects and face masks.

Augmented reality development by Catalyst


We’d love to hear from you about your Augmented Reality idea!

Email: jamie@catalystvr.com.au
Phone: +61 400 862 506

United Kingdom
Email: gabriel@catalystvr.co.uk
Phone: +44 7717 885 943

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